Updates coming…
Friday, June 6th, 2008I was on vacation and have been swamped in catching up with client work, but I promise I’ll finish my article on fractional factorial test design soon! It’s a very long article and I want to make sure I get it right.
Hope some of you got to see the Widemile booth at SMX Advanced [...]
Widemile’s Big Launch
Monday, March 17th, 2008I try to keep this blog strictly about testing, but I have to make an exception. One of the biggest reasons I am working at Widemile is because I believe it has a great future ahead of it and our announcement today is part of that future.
There are two exciting parts to the announcement: [...]
Case Study: Smartsheet.com
Tuesday, December 18th, 2007I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. [...]
Getting started
Monday, November 26th, 2007Being a newcomer to the small but growing online testing industry has put me in a unique position. Not only do I get to learn about completely fresh and exciting marketing technology, but also I have an opportunity to build upon this nascent industry. While I have only just started, already I am way [...]