Learning about Campaign Optimization

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Gamble with your conversions to raise them

You and your competitor’s all have the same landing pages.  You have a hero shot of the product, a big call to action button and short, punchy copy.  Or maybe you’re already ahead of your competitors and have run a few tests on your page, picking up more conversions on the way.  In either situation, [...]

3 posts on 3 topics

Edit: I fixed all the links in this post.  Copy and pasting is getting the best of me!
I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One [...]

Getting Cultured in Testing

“I only need to run my analytics for one month because it’s not going to be different next month.”
I think saying that would get any online marketer fired. So why do I encounter people that assume they only need to test pages once?
This is beginner level testing methodology. Every online business needs to [...]