Learning about Campaign Optimization

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An Essential Primer on Full and Fractional Factorial Test Design

What are full and fractional factorial test designs? How do they relate to optimization and what about interactions?
Once you get down and dirty with testing, these questions matter. Whether selecting an optimization platform or trying to thoroughly understand the tests you are building, grasping these concepts will put you in greater control and allow you [...]

3 difficult optimization results and what you can learn from them (3 of 3)

Note: This is the third post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the other 2 articles on highly mixed data and the original page beating the new variations.

Ready for the toughest of all test results? I brought in Widemile’s Chief [...]

Great resource for landing page optimization

I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be [...]

3 parts to picking a test page

Alright, so you’re ready to test. You’ve got tools and the skills to design a test. But when optimization begins, where should you start? While we all would love ROI to be the only driving factor in optimization, your resources and reach usually dictate what you end up testing, as well as ROI.
Here’s [...]

3 steps to quickly make a good multivariate test

Having great testing technology puts a lot of power in your hands. You can test anything and everything you want. However, like any other tool, to use it effectively you have to use it right. There’s a lot of best practices and thought that goes into test design, but following these three [...]

What is Taguchi? How does it relate to testing?

Multivariate testing is a buzz word these days, but the buzzword of multivariate testing seems to be Taguchi. However, that term is being abused. Do you know what Taguchi really means? I wasn’t even positive, so to get some background, I did some research and talked with Vladimir (Widemile’s Chief Scientist).
The name and [...]