Learning about Campaign Optimization

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How to do efficient optimization

A beginner’s mistake is to test every idea with every test. This is the most obvious way of being efficient. If I can test 50 things in a week, why not?
In my experience, efficiency has more to do with careful test design and doing things right the first time, than trying to test [...]

3 ways to maximize PPC and Landing Page Optimization

Quality PPC and LPO campaigns are key to great conversion rates. If either of them are optimized, you might get good results, but with both of them optimized, your gains are exponential. There are a few pitfalls in optimizing them both though, even with good intentions you may end up confusing your results [...]

Multivariate testing: a quick primer

Want to quickly get up to speed on multivariate testing? This post is designed to help you grasp the basics of multivariate testing so that you can get started talking and even doing your own tests. While its hard to design great tests, it’s easy to get good results with only a little [...]

Why always optimize landing pages?

Sometimes people ask me why landing pages are such popular targets for optimization and testing. Why not optimize a home page? A product page?
Actually, we can optimize those kinds of pages, but almost all businesses come to us with a landing page that needs help. Beyond the demand for landing page testing though, is the [...]

5 tips to maximize your holiday campaign

Ready for the holiday season? My boss, Frans Keylard (Director of Optimization), wrote up a 3 pager on “5 short tips to maximize your holiday campaign” (download PDF). I summarized it in my own words below, but check the PDF for more detail on how to get your conversions up during the holidays [...]

5 quick tips to effective A/B and split testing

While multivariate might be the hottest testing subject, you can’t beat a good split test in certain situations.
If you already know the difference between A/B and split tests, skip this part, otherwise it’s a quick read.
A/B testing is when you test one page then replace it with a new page, so the two versions are [...]