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How multivariate testing can change your whole business

My boss, Frans Keylard, taught me one lesson that exponentially increased my respect for the power of multivariate testing.
While on the outside multivariate testing is about finding the best version of a page, once you know how to test, it can do a whole lot more than that. The information you glean from multivariate [...]

225% Lift MarketingSherpa Case Study

One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a landing page optimization campaign we did with them.   This was a really interesting page with a lot of great learnings and obviously with that high of a lift, it was very successful. Check out the [...]

4 reasons to test your web pages

I stumbled upon a great post from Andy Edmonds at Always Be Testing about ways testing can be used. Here’s the list he came up with:
Business Acceptance Testing
Example: You want to add yet another shortcut on the homepage for a new sub-audience. Use testing to validate you didn’t mess up the other functions of [...]

Every marketer’s New Year’s Resolution

We marketers get to have a lot of fun. We have a variety of projects that we get to plan, develop and execute. Wrapping up every project is an accomplishment for us. Or is it?

Unfortunately, many projects are started without tangible metrics to strive for other than finishing it on time and [...]

Multivariate testing: a quick primer

Want to quickly get up to speed on multivariate testing? This post is designed to help you grasp the basics of multivariate testing so that you can get started talking and even doing your own tests. While its hard to design great tests, it’s easy to get good results with only a little [...]

Why always optimize landing pages?

Sometimes people ask me why landing pages are such popular targets for optimization and testing. Why not optimize a home page? A product page?
Actually, we can optimize those kinds of pages, but almost all businesses come to us with a landing page that needs help. Beyond the demand for landing page testing though, is the [...]

Case Study: Smartsheet.com

I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. [...]

5 tips to maximize your holiday campaign

Ready for the holiday season? My boss, Frans Keylard (Director of Optimization), wrote up a 3 pager on “5 short tips to maximize your holiday campaign” (download PDF). I summarized it in my own words below, but check the PDF for more detail on how to get your conversions up during the holidays [...]

Test to success

Jupiter Research released a new report, Compelling Benefits of Multivariate Web Site Testing But Adoption Remains Low. I guess the title says it all but here are some charts I put together to summarize:

Note that this includes A/B testing, meaning only a fraction of marketers are doing multivariate testing.
 

 
The large majority of early adopters [...]

Why test?

I love web designers and creative people. They create beautiful things out of words and ideas we give them, yet still have to deal with people judging every little thing they put out into the world. Working on company websites is especially an ordeal. Everyone has an opinion, from CEO to marketer, and [...]