• About This Site

    I write about multivariate testing, landing page optimization and other campaign optimization topics. Check out the Lesson Guide if you're just starting. Have a question or suggestion? and let me know your thoughts.

  • Subscribe

    Billy's Blog: Multivariate Testing RSS feed

    Sign up for E-mail updates

    Billy's Blog: Multivariate and Split Testing RSS feed
    Subscribe in Bloglines
    Subscribe in NewsGator Online
    Add to netvibes
    Add to Yahoo
    Add to Technorati Favorites

  • Big List - Search Marketing Blogs

    Marketing Experiments Professional Certification Program

  • Recent Comments

    • Doubling conversion rates: MarketingSherpa case study

    Wednesday, January 23rd, 2008

    MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one on Smartsheet. If you were too shy to sign up for our case study on the Widemile website, then please check out the one at MarketingSherpa.
    I especially like the last 4 points in the story:

    #1. Don’t [...]

    225% Lift MarketingSherpa Case Study

    Wednesday, January 9th, 2008

    One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a landing page optimization campaign we did with them.   This was a really interesting page with a lot of great learnings and obviously with that high of a lift, it was very successful. Check out the [...]

    MarketingSherpa Landing Page Guidebook

    Friday, December 7th, 2007

    I read the 2005 edition of the Landing Page Guidebook already and it really helped me learn the fundamentals of landing page optimization (LPO). Finally MarketingSherpa released a new edition for 2008 and it is a hefty upgrade. I’ve ripped this straight from the SherpaStore just so you can see how much work [...]