Learning about Campaign Optimization

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Great resource for landing page optimization

I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be [...]

What’s an average conversion rate? 40%!

Would you believe that? And if it were true, would it really mean anything to you? It shouldn’t.

I get asked this question fairly often and at first glance it seems like a logical question to ask, but really the focus should be elsewhere.
From my experience, conversion rates range from less than a percent [...]

Why test?

I love web designers and creative people. They create beautiful things out of words and ideas we give them, yet still have to deal with people judging every little thing they put out into the world. Working on company websites is especially an ordeal. Everyone has an opinion, from CEO to marketer, and [...]