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Great resource for landing page optimization

I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be [...]

3 difficult optimization results and what you can learn from them (2 of 3)

Note: This is the second post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the first article on highly mixed data.
As an optimization analyst, this is probably the hardest result to bring to a client. Oddly enough, it actually is favorable [...]

3 difficult optimization results and what you can learn from them (1 of 3)

Note: This is the first post of a 3 part series, each focusing on one type of test result that is tough to deal with.

There are 3 types of optimization results that people never look forward to getting.
Unfortunately, anyone who runs enough tests will run into these situations. In the following 3 posts I will [...]