3 difficult optimization results and what you can learn from them (2 of 3)
Thursday, April 10th, 2008Note: This is the second post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the first article on highly mixed data.
As an optimization analyst, this is probably the hardest result to bring to a client. Oddly enough, it actually is favorable [...]
3 parts to picking a test page
Wednesday, March 26th, 2008
Alright, so you’re ready to test. You’ve got tools and the skills to design a test. But when optimization begins, where should you start? While we all would love ROI to be the only driving factor in optimization, your resources and reach usually dictate what you end up testing, as well as ROI.
Here’s [...]
Every marketer’s New Year’s Resolution
Thursday, December 27th, 2007We marketers get to have a lot of fun. We have a variety of projects that we get to plan, develop and execute. Wrapping up every project is an accomplishment for us. Or is it?
Unfortunately, many projects are started without tangible metrics to strive for other than finishing it on time and [...]