Learning about Campaign Optimization

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3 difficult optimization results and what you can learn from them (2 of 3)

Note: This is the second post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the first article on highly mixed data.
As an optimization analyst, this is probably the hardest result to bring to a client. Oddly enough, it actually is favorable [...]

Find success in every test: Looking beyond conversion rates

Every test teaches something. Almost every campaign test has the goal of raising conversion rates, but really the power of testing is in answering questions. It is just a happy coincidence that it raises your conversions at the same time.
Here are a few of the questions that can be answered with testing:

Is giving [...]

What’s an average conversion rate? 40%!

Would you believe that? And if it were true, would it really mean anything to you? It shouldn’t.

I get asked this question fairly often and at first glance it seems like a logical question to ask, but really the focus should be elsewhere.
From my experience, conversion rates range from less than a percent [...]