Great resource for landing page optimization
Friday, April 11th, 2008I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be [...]
Doubling conversion rates: MarketingSherpa case study
Wednesday, January 23rd, 2008
MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one on Smartsheet. If you were too shy to sign up for our case study on the Widemile website, then please check out the one at MarketingSherpa.
I especially like the last 4 points in the story:
#1. Don’t [...]
225% Lift MarketingSherpa Case Study
Wednesday, January 9th, 2008One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a landing page optimization campaign we did with them. This was a really interesting page with a lot of great learnings and obviously with that high of a lift, it was very successful. Check out the [...]
Case Study: Smartsheet.com
Tuesday, December 18th, 2007I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. [...]