How to do efficient optimization
Wednesday, July 2nd, 2008A beginner’s mistake is to test every idea with every test. This is the most obvious way of being efficient. If I can test 50 things in a week, why not?
In my experience, efficiency has more to do with careful test design and doing things right the first time, than trying to test [...]
Great resource for landing page optimization
Friday, April 11th, 2008I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be [...]
Widemile’s Big Launch
Monday, March 17th, 2008I try to keep this blog strictly about testing, but I have to make an exception. One of the biggest reasons I am working at Widemile is because I believe it has a great future ahead of it and our announcement today is part of that future.
There are two exciting parts to the announcement: [...]
Find success in every test: Looking beyond conversion rates
Monday, March 17th, 2008
Every test teaches something. Almost every campaign test has the goal of raising conversion rates, but really the power of testing is in answering questions. It is just a happy coincidence that it raises your conversions at the same time.
Here are a few of the questions that can be answered with testing:
Is giving [...]