3 posts on 3 topics
Thursday, March 6th, 2008Edit: I fixed all the links in this post. Copy and pasting is getting the best of me!
I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One [...]
What can your data really tell you?
Thursday, December 6th, 2007Online testing is a bit different from other marketing data. It uses live traffic to find out what works. Analytics is the same, measuring what’s occurring at the moment. So why is that important? Well you can infer all you want from surveys, usability studies and demographics, but in the end [...]