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    I write about multivariate testing, landing page optimization and other campaign optimization topics. Check out the Lesson Guide if you're just starting. Have a question or suggestion? and let me know your thoughts.
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  • 3 difficult optimization results and what you can learn from them (3 of 3)

    Wednesday, April 30th, 2008

    Note: This is the third post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the other 2 articles on highly mixed data and the original page beating the new variations.

    Ready for the toughest of all test results? I brought in Widemile’s Chief [...]

    3 difficult optimization results and what you can learn from them (2 of 3)

    Thursday, April 10th, 2008

    Note: This is the second post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the first article on highly mixed data.
    As an optimization analyst, this is probably the hardest result to bring to a client. Oddly enough, it actually is favorable [...]

    3 difficult optimization results and what you can learn from them (1 of 3)

    Monday, March 31st, 2008

    Note: This is the first post of a 3 part series, each focusing on one type of test result that is tough to deal with.

    There are 3 types of optimization results that people never look forward to getting.
    Unfortunately, anyone who runs enough tests will run into these situations. In the following 3 posts I will [...]