What can your data really tell you?
Thursday, December 6th, 2007Online testing is a bit different from other marketing data. It uses live traffic to find out what works. Analytics is the same, measuring what’s occurring at the moment. So why is that important? Well you can infer all you want from surveys, usability studies and demographics, but in the end [...]
Getting Cultured in Testing
Wednesday, December 5th, 2007“I only need to run my analytics for one month because it’s not going to be different next month.”
I think saying that would get any online marketer fired. So why do I encounter people that assume they only need to test pages once?
This is beginner level testing methodology. Every online business needs to [...]