Learning about Campaign Optimization

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Gamble with your conversions to raise them

You and your competitor’s all have the same landing pages.  You have a hero shot of the product, a big call to action button and short, punchy copy.  Or maybe you’re already ahead of your competitors and have run a few tests on your page, picking up more conversions on the way.  In either situation, [...]

4 reasons to test your web pages

I stumbled upon a great post from Andy Edmonds at Always Be Testing about ways testing can be used. Here’s the list he came up with:
Business Acceptance Testing
Example: You want to add yet another shortcut on the homepage for a new sub-audience. Use testing to validate you didn’t mess up the other functions of [...]