Learning about Campaign Optimization

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4 reasons to test your web pages

I stumbled upon a great post from Andy Edmonds at Always Be Testing about ways testing can be used. Here’s the list he came up with:
Business Acceptance Testing
Example: You want to add yet another shortcut on the homepage for a new sub-audience. Use testing to validate you didn’t mess up the other functions of [...]

5 quick tips to effective A/B and split testing

While multivariate might be the hottest testing subject, you can’t beat a good split test in certain situations.
If you already know the difference between A/B and split tests, skip this part, otherwise it’s a quick read.
A/B testing is when you test one page then replace it with a new page, so the two versions are [...]

Test to success

Jupiter Research released a new report, Compelling Benefits of Multivariate Web Site Testing But Adoption Remains Low. I guess the title says it all but here are some charts I put together to summarize:

Note that this includes A/B testing, meaning only a fraction of marketers are doing multivariate testing.
 

 
The large majority of early adopters [...]

Why test?

I love web designers and creative people. They create beautiful things out of words and ideas we give them, yet still have to deal with people judging every little thing they put out into the world. Working on company websites is especially an ordeal. Everyone has an opinion, from CEO to marketer, and [...]