Disclaimer
I work for the campaign optimization firm Widemile but this blog and all it contains is written by myself and is solely my own opinion, unless otherwise stated.
My advice is in no way 100% correct, so I welcome healthy discussion around all my posts. I also must submit that I can’t guarantee good test results done under the advice I have written. This is a very new industry and while there are experts, new techniques and technology are arising all the time. What I write here is simply what I know, to the best of my knowledge, to be sound advice.
Others probably do have better ideas and I may discover my own ideas to be wrong sometimes, in these situations, I will try to post and talk about these new findings.
