• About This Site

    I write about multivariate testing, landing page optimization and other campaign optimization topics. Check out the Lesson Guide if you're just starting. Have a question or suggestion? and let me know your thoughts.

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    • Site News

    Updates coming…

    Friday, June 6th, 2008

    I was on vacation and have been swamped in catching up with client work, but I promise I’ll finish my article on fractional factorial test design soon! It’s a very long article and I want to make sure I get it right.
    Hope some of you got to see the Widemile booth at SMX Advanced [...]

    Interactions

    Friday, May 23rd, 2008

    I’ve written an extended definition for interactions in preparation for a long post about full and fractional factorial. Understanding interactions is a critical part to understanding full and fractional factorial also. I look forward to clearing up some misconceptions about fractional factorial test design. Hopefully I’ll have the post done next week.
    CC photo [...]

    Optimization Glossary

    Thursday, May 15th, 2008

    Someone at the office has put together a great glossary, so I modified it slightly and have posted the glossary as its own page (it has a tab dedicated to it above now.) It is in a usable but not optimal form right now, so I’ll be updating it every now and then. [...]

    Billy’s Twitter

    Friday, May 2nd, 2008

    If any of you use Twitter, I’ve opened an account, Billysblog. I’ll be posting interesting links related to optimization, marketing and Widemile, as well as any thoughts I have about online marketing. I’ve included a feed on the left nav bar of this blog too.

    Widemile’s Big Launch

    Monday, March 17th, 2008

    I try to keep this blog strictly about testing, but I have to make an exception. One of the biggest reasons I am working at Widemile is because I believe it has a great future ahead of it and our announcement today is part of that future.
    There are two exciting parts to the announcement: [...]

    Around the Net in Search Marketing

    Tuesday, December 18th, 2007

    Welcome! I just got word that I was featured in MediaPost’s Around the Net in Search Marketing. If you aren’t sure where to start, check out my organized lesson guide. Also, I have attempted to organize everything in appropriate tags and categories found on the right navigation bar.
    I just started this blog [...]