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Methodology

5 tips to maximize your holiday campaign

Ready for the holiday season? My boss, Frans Keylard (Director of Optimization), wrote up a 3 pager on “5 short tips to maximize your holiday campaign” (download PDF). I summarized it in my own words below, but check the PDF for more detail on how to get your conversions up during the holidays [...]

5 quick tips to effective A/B and split testing

While multivariate might be the hottest testing subject, you can’t beat a good split test in certain situations.
If you already know the difference between A/B and split tests, skip this part, otherwise it’s a quick read.
A/B testing is when you test one page then replace it with a new page, so the two versions are [...]

Getting Cultured in Testing

“I only need to run my analytics for one month because it’s not going to be different next month.”
I think saying that would get any online marketer fired. So why do I encounter people that assume they only need to test pages once?
This is beginner level testing methodology. Every online business needs to [...]

Two types of tests (and I’m not talking MV or Split)

There are a lot of things to know to be a pro at testing, so I’ll cover some of the basics every week. Hopefully I’ll have a nice inventory of posts that can be used as a resource for you or anyone else to quickly learn the testing language and methods.
A good starting point [...]

Why test?

I love web designers and creative people. They create beautiful things out of words and ideas we give them, yet still have to deal with people judging every little thing they put out into the world. Working on company websites is especially an ordeal. Everyone has an opinion, from CEO to marketer, and [...]