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Methodology

3 steps to quickly make a good multivariate test

Having great testing technology puts a lot of power in your hands. You can test anything and everything you want. However, like any other tool, to use it effectively you have to use it right. There’s a lot of best practices and thought that goes into test design, but following these three [...]

What’s an average conversion rate? 40%!

Would you believe that? And if it were true, would it really mean anything to you? It shouldn’t.

I get asked this question fairly often and at first glance it seems like a logical question to ask, but really the focus should be elsewhere.
From my experience, conversion rates range from less than a percent [...]

Doubling conversion rates: MarketingSherpa case study

MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one on Smartsheet. If you were too shy to sign up for our case study on the Widemile website, then please check out the one at MarketingSherpa.
I especially like the last 4 points in the story:

#1. Don’t [...]

Test nothing and get results

Now this is a blog about testing right? So why test nothing? Because nothing is powerful.
I don’t mean don’t test at all, I mean test having less on your page. Those awesome sub headlines your copywriter created? Or those testimonials? Your audience might not care or even look at them.
Best practices [...]

How multivariate testing can change your whole business

My boss, Frans Keylard, taught me one lesson that exponentially increased my respect for the power of multivariate testing.
While on the outside multivariate testing is about finding the best version of a page, once you know how to test, it can do a whole lot more than that. The information you glean from multivariate [...]

4 reasons to test your web pages

I stumbled upon a great post from Andy Edmonds at Always Be Testing about ways testing can be used. Here’s the list he came up with:
Business Acceptance Testing
Example: You want to add yet another shortcut on the homepage for a new sub-audience. Use testing to validate you didn’t mess up the other functions of [...]

Every marketer’s New Year’s Resolution

We marketers get to have a lot of fun. We have a variety of projects that we get to plan, develop and execute. Wrapping up every project is an accomplishment for us. Or is it?

Unfortunately, many projects are started without tangible metrics to strive for other than finishing it on time and [...]

Why always optimize landing pages?

Sometimes people ask me why landing pages are such popular targets for optimization and testing. Why not optimize a home page? A product page?
Actually, we can optimize those kinds of pages, but almost all businesses come to us with a landing page that needs help. Beyond the demand for landing page testing though, is the [...]

Case Study: Smartsheet.com

I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. [...]

5 tips to maximize your holiday campaign

Ready for the holiday season? My boss, Frans Keylard (Director of Optimization), wrote up a 3 pager on “5 short tips to maximize your holiday campaign” (download PDF). I summarized it in my own words below, but check the PDF for more detail on how to get your conversions up during the holidays [...]