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Landing Page Optimization

Case Study: Smartsheet.com

I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. [...]

5 rules for quality landing page design

Landing pages are effective. When you want to accomplish one thing, there are few scenarios that can trump a quality landing page. The fact that they are the easiest page to test makes them even stronger. However, before you start testing, there are some best practices you can follow.
Here are five rules to [...]

5 tips to maximize your holiday campaign

Ready for the holiday season? My boss, Frans Keylard (Director of Optimization), wrote up a 3 pager on “5 short tips to maximize your holiday campaign” (download PDF). I summarized it in my own words below, but check the PDF for more detail on how to get your conversions up during the holidays [...]

MarketingSherpa Landing Page Guidebook

I read the 2005 edition of the Landing Page Guidebook already and it really helped me learn the fundamentals of landing page optimization (LPO). Finally MarketingSherpa released a new edition for 2008 and it is a hefty upgrade. I’ve ripped this straight from the SherpaStore just so you can see how much work [...]