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Landing Page Optimization

How to do efficient optimization

A beginner’s mistake is to test every idea with every test. This is the most obvious way of being efficient. If I can test 50 things in a week, why not?
In my experience, efficiency has more to do with careful test design and doing things right the first time, than trying to test [...]

Great resource for landing page optimization

I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be [...]

3 difficult optimization results and what you can learn from them (2 of 3)

Note: This is the second post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the first article on highly mixed data.
As an optimization analyst, this is probably the hardest result to bring to a client. Oddly enough, it actually is favorable [...]

3 posts on 3 topics

Edit: I fixed all the links in this post.  Copy and pasting is getting the best of me!
I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One [...]

3 ways to maximize PPC and Landing Page Optimization

Quality PPC and LPO campaigns are key to great conversion rates. If either of them are optimized, you might get good results, but with both of them optimized, your gains are exponential. There are a few pitfalls in optimizing them both though, even with good intentions you may end up confusing your results [...]

Get Certified in Landing Page Optimization

After 4 months, I finally received certification via the *breath in* Marketing Experiments Certification Course on Landing Page Optimization - Subscription Path Track.

If you already follow Marketing Experiments, much of the material they put out for free is discussed in the class (although in greater depth.) Flint McClaughlin, who runs Marketing Experiments, knows [...]

Doubling conversion rates: MarketingSherpa case study

MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one on Smartsheet. If you were too shy to sign up for our case study on the Widemile website, then please check out the one at MarketingSherpa.
I especially like the last 4 points in the story:

#1. Don’t [...]

Test nothing and get results

Now this is a blog about testing right? So why test nothing? Because nothing is powerful.
I don’t mean don’t test at all, I mean test having less on your page. Those awesome sub headlines your copywriter created? Or those testimonials? Your audience might not care or even look at them.
Best practices [...]

225% Lift MarketingSherpa Case Study

One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a landing page optimization campaign we did with them.   This was a really interesting page with a lot of great learnings and obviously with that high of a lift, it was very successful. Check out the [...]

Why always optimize landing pages?

Sometimes people ask me why landing pages are such popular targets for optimization and testing. Why not optimize a home page? A product page?
Actually, we can optimize those kinds of pages, but almost all businesses come to us with a landing page that needs help. Beyond the demand for landing page testing though, is the [...]