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Industry News

Google Web Optimizer officially launched, no AdWords required

I just got news that Google Web Optimizer is out of beta. In addition, it doesn’t even require an AdWords account to use it anymore. This is great news for the testing industry and for all online marketers. Check it out here. In addition, there now is a dedicated Official Google [...]

Test to success

Jupiter Research released a new report, Compelling Benefits of Multivariate Web Site Testing But Adoption Remains Low. I guess the title says it all but here are some charts I put together to summarize:

Note that this includes A/B testing, meaning only a fraction of marketers are doing multivariate testing.
 

 
The large majority of early adopters [...]