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    I write about multivariate testing, landing page optimization and other campaign optimization topics. Check out the Lesson Guide if you're just starting. Have a question or suggestion? and let me know your thoughts.

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    • About

    Widemile’s Big Launch

    Monday, March 17th, 2008

    I try to keep this blog strictly about testing, but I have to make an exception. One of the biggest reasons I am working at Widemile is because I believe it has a great future ahead of it and our announcement today is part of that future.
    There are two exciting parts to the announcement: [...]

    Why test?

    Tuesday, November 27th, 2007

    I love web designers and creative people. They create beautiful things out of words and ideas we give them, yet still have to deal with people judging every little thing they put out into the world. Working on company websites is especially an ordeal. Everyone has an opinion, from CEO to marketer, and [...]

    Getting started

    Monday, November 26th, 2007

    Being a newcomer to the small but growing online testing industry has put me in a unique position. Not only do I get to learn about completely fresh and exciting marketing technology, but also I have an opportunity to build upon this nascent industry. While I have only just started, already I am way [...]