About
About me
I am a University of Washington graduate that started as a marketing intern at Widemile and soon after decided to pursue optimization as my career. Currently, my role is as an optimization analyst, mostly handling client projects and a few side projects of my own, like this blog. My love for the internet has stretched half of my life and I am happier than ever to be working in the medium I love. Along with my work, I enjoy blogging, environmental sustainability, books of all kinds and mixed martial arts.
About Widemile
Widemile is a marketing technology start-up in downtown Seattle. We specialize in campaign optimization mostly through multivariate and split testing of web pages in a full-service capacity, including in-house creative. Our client list ranges from our friends at Microsoft to The Weather Channel to Smartsheet. Landing page optimization is our mainstay, but we take on projects of all kinds.
We also recently have announced our partner program, which will allow agencies to provide campaign optimization services to their clients. Not only are they the same amazing tools I get to play around with, but the tools themselves were designed from the ground up with agencies in mind. Our list of launch partners include: Ascentium, Avenue A | Razorfish, Brand Digital, Closed Loop Marketing, DDB in Seattle, Palazzo Intercreative, POP, Portent Interactive, Red Bricks Media, SolutionSet, Stratigent, TMP Directional Marketing, and ZeroDash1. If that wasn’t enough, here’s an official press release announcing the partner program.
Check us out at www.widemile.com and if you’re curious we’re located on 4th and Union and have a great view of Puget Sound. Reach me via my contact form.
About the Widemile Team
Occasionally I may bring in someone to write an article or refer to someone I talked to at Widemile, so here are some short introductions. These are the people I learn from everyday and have a great time working with.
My boss, and Director of Optimization, is Frans Keylard. He’s the testing expert here, having been running tests at Widemile longer than anyone else. If I can’t answer it, Frans can.
Dean Kimball is the co-founder, CTO and the technology powerhouse here. Every time I talk with him he opens my mind to the endless opportunities in multivariate testing. Also, he trusted me to write this blog, so my thanks goes out to him.
Robert Bergquist is Widemile’s CEO. He helps spread the word about testing, among many other important things, and is likely the guy you’ll see speaking at trade shows and representing Widemile. His enthusiasm and leadership are what drives the gears here at the office. If you ever see him around, I encourage you to talk to him.
Vladimir Brayman is our chief scientist and can answer everything I throw at him. Anytime I have a question about the validity of a test, want to find unique correlations in the data, or anything else, he can tell me, not only the answer, but also if I’m asking the right question in the first place.
If you want official bios on Bob and Dean you can look at their official summaries at the Widemile website.
