Learning about Campaign Optimization

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Archive for May, 2008

Interactions

I’ve written an extended definition for interactions in preparation for a long post about full and fractional factorial. Understanding interactions is a critical part to understanding full and fractional factorial also. I look forward to clearing up some misconceptions about fractional factorial test design. Hopefully I’ll have the post done next week.
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Optimization Glossary

Someone at the office has put together a great glossary, so I modified it slightly and have posted the glossary as its own page (it has a tab dedicated to it above now.) It is in a usable but not optimal form right now, so I’ll be updating it every now and then. [...]

Billy’s Twitter

If any of you use Twitter, I’ve opened an account, Billysblog. I’ll be posting interesting links related to optimization, marketing and Widemile, as well as any thoughts I have about online marketing. I’ve included a feed on the left nav bar of this blog too.

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