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Great resource for landing page optimization
By Billy | April 11, 2008
I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be tested, which is why I think you all will find it valuable.
All testing should be carefully designed; it should be focused on best practices and tactics that are predicted to connect with the audience. You should take risks when testing, but they should be calculated risks.
Check it out and soak up some knowledge on optimization and get ideas to test on your site.
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Topics: Landing Page Optimization |