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Archive for March, 2008

3 difficult optimization results and what you can learn from them (1 of 3)

Note: This is the first post of a 3 part series, each focusing on one type of test result that is tough to deal with.

There are 3 types of optimization results that people never look forward to getting.
Unfortunately, anyone who runs enough tests will run into these situations. In the following 3 posts I will [...]

3 parts to picking a test page

Alright, so you’re ready to test. You’ve got tools and the skills to design a test. But when optimization begins, where should you start? While we all would love ROI to be the only driving factor in optimization, your resources and reach usually dictate what you end up testing, as well as ROI.
Here’s [...]

1 quick but powerful test design tip

I was going over my testing plans with my boss, Frans Keylard, today and he reminded me of a very powerful rule.
Test if something works before you try variations of it.
In this case, I was testing out two testimonials. They were quite different in the messaging, however, do I even know if testimonials are [...]

Looking forward to 2008

AdAge asked everyone on their Power 150 blog list to contribute a short snippet about “what technology marketers should be paying most attention to in 2008.” I got included in the list and found it a good way to introduce someone to testing. If you have any marketing colleagues that still aren’t sure [...]

Widemile’s Big Launch

I try to keep this blog strictly about testing, but I have to make an exception. One of the biggest reasons I am working at Widemile is because I believe it has a great future ahead of it and our announcement today is part of that future.
There are two exciting parts to the announcement: [...]

Find success in every test: Looking beyond conversion rates

Every test teaches something. Almost every campaign test has the goal of raising conversion rates, but really the power of testing is in answering questions. It is just a happy coincidence that it raises your conversions at the same time.
Here are a few of the questions that can be answered with testing:

Is giving [...]

3 posts on 3 topics

Edit: I fixed all the links in this post.  Copy and pasting is getting the best of me!
I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One [...]

How to get ideal test conditions (and results)

A big mistake in testing is to overlook variables inside and outside of the test that impact results. In an ideal test, the only variables would be the ones you are testing on your page. That usually isn’t possible though, but as long as you account for them in your analysis, you will [...]