Learning about Campaign Optimization

Billy's Blog @

• Home
• Lesson Guide
• Optimization Glossary
• Disclaimer
• About

Archive for February, 2008

3 steps to quickly make a good multivariate test

Having great testing technology puts a lot of power in your hands. You can test anything and everything you want. However, like any other tool, to use it effectively you have to use it right. There’s a lot of best practices and thought that goes into test design, but following these three [...]

What is Taguchi? How does it relate to testing?

Multivariate testing is a buzz word these days, but the buzzword of multivariate testing seems to be Taguchi. However, that term is being abused. Do you know what Taguchi really means? I wasn’t even positive, so to get some background, I did some research and talked with Vladimir (Widemile’s Chief Scientist).
The name and [...]

3 ways to maximize PPC and Landing Page Optimization

Quality PPC and LPO campaigns are key to great conversion rates. If either of them are optimized, you might get good results, but with both of them optimized, your gains are exponential. There are a few pitfalls in optimizing them both though, even with good intentions you may end up confusing your results [...]

Multivariate testing: Let customer actions tell you what’s right

This comic is both hilarious and insightful. Take a second and see if you’ve experienced something similar to this situation:

I came across this before starting my work at Widemile, but stumbled upon it again while browsing Marianina’s Web Analytics Princess blog. Surprisingly, I found it extremely relevant to the multivariate testing I do [...]

What’s an average conversion rate? 40%!

Would you believe that? And if it were true, would it really mean anything to you? It shouldn’t.

I get asked this question fairly often and at first glance it seems like a logical question to ask, but really the focus should be elsewhere.
From my experience, conversion rates range from less than a percent [...]