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Archive for January, 2008

Get Certified in Landing Page Optimization

After 4 months, I finally received certification via the *breath in* Marketing Experiments Certification Course on Landing Page Optimization - Subscription Path Track.

If you already follow Marketing Experiments, much of the material they put out for free is discussed in the class (although in greater depth.) Flint McClaughlin, who runs Marketing Experiments, knows [...]

Google Optimizer is slow (or Not all Multivariate Testing is the same)

Without knowing it, people might assume that there’s only one method to multivariate testing. That it has been long figured out by math and statistic wizards. I have learned otherwise from Widemile’s personal math wizard, Chief Scientist, Vladimir Brayman.
(Just as a side note, he does not have a typical office. Rather than [...]

Doubling conversion rates: MarketingSherpa case study

MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one on Smartsheet. If you were too shy to sign up for our case study on the Widemile website, then please check out the one at MarketingSherpa.
I especially like the last 4 points in the story:

#1. Don’t [...]

Test nothing and get results

Now this is a blog about testing right? So why test nothing? Because nothing is powerful.
I don’t mean don’t test at all, I mean test having less on your page. Those awesome sub headlines your copywriter created? Or those testimonials? Your audience might not care or even look at them.
Best practices [...]

How multivariate testing can change your whole business

My boss, Frans Keylard, taught me one lesson that exponentially increased my respect for the power of multivariate testing.
While on the outside multivariate testing is about finding the best version of a page, once you know how to test, it can do a whole lot more than that. The information you glean from multivariate [...]

225% Lift MarketingSherpa Case Study

One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a landing page optimization campaign we did with them.   This was a really interesting page with a lot of great learnings and obviously with that high of a lift, it was very successful. Check out the [...]

Increase SEM spend or optimize your page?

Most decision makers start multivariate testing because it makes sense in terms of ROI. While I may talk about helping marketers make good decisions about their pages, my real job is to make my clients look good by getting them a result that looks good online (a quality web page) and on paper (quality [...]

4 reasons to test your web pages

I stumbled upon a great post from Andy Edmonds at Always Be Testing about ways testing can be used. Here’s the list he came up with:
Business Acceptance Testing
Example: You want to add yet another shortcut on the homepage for a new sub-audience. Use testing to validate you didn’t mess up the other functions of [...]