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    I write about multivariate testing, landing page optimization and other campaign optimization topics. Check out the Lesson Guide if you're just starting. Have a question or suggestion? and let me know your thoughts.
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  • « 5 rules for quality landing page design | Home | Around the Net in Search Marketing »

    Case Study: Smartsheet.com

    By Billy | December 18, 2007

    I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, Smartsheet.com. The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of Smartsheet.com’s landing pages. You can download it from Widemile.com, it requires a name and an e-mail to get it (sorry!)

    Here’s my favorite image from the whole thing…

    Smartsheet.com optimization results

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    Topics: Landing Page Optimization, Methodology |

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