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MarketingSherpa Landing Page Guidebook
By Billy | December 7, 2007
I read the 2005 edition of the Landing Page Guidebook already and it really helped me learn the fundamentals of landing page optimization (LPO). Finally MarketingSherpa released a new edition for 2008 and it is a hefty upgrade. I’ve ripped this straight from the SherpaStore just so you can see how much work they did:
| Comparison Chart: Landing Page Handbook 1st vs 2nd Edition | ||
|---|---|---|
| 1st Ed | New 2nd Ed | |
| Useful Stats & Data Charts | 16 | 54 |
| Sample Landing Pages | 59 | 114 |
| Pages | 190 | 273 |
| Design and Copy Tactics | Jun 2005 | New Nov 2007 |
I’ve just started reading it, so I’ll have to post my thoughts on it later, but I wanted to link to a recent webinar they did based on this new information. The webinar was “Top 5 Tests to Raise Landing Page Conversions”. Here are the slides in PDF and the audio in mp3. If you don’t want to buy the new handbook or want to get a few great tips quickly, this is a great way to do it.
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Topics: Landing Page Optimization |